Software Projects

B2B, Consumer, SaaS, Marketplace, Hardware, and Mobile Technology Companies*.

The Fit League is a consumer mobile app for social exercise competitions.

WatchDog is an anonymous HR reporting tool that fosters psychological safety and transparency in the workplace.

Parrot QA is an automated software testing platform for web technology companies.

Coa is a marketplace for therapists and mental health fitness classes.

Skylight builds digital photo frames and calendars to help families stay in touch.

Odometer is a simple, social app for building better habits.

* all of the buzzwords

My Approach

I provide hands-on, full-stack support
by writing code, building marketing funnels, and debating strategy.


I find early-stage entrepreneurs who are scrappy and persistent. Nothing else matters.

We iterate as fast as possible until we find product-market fit, measured by concrete retention, growth, and NPS benchmarks.

We double down on the first prototype that resonates with the market to build a more scaleable V1.

Management Musings